• Tet Marketing

Behind the Scenes - The Tastes of Tet

Updated: Feb 5

The Tastes of TET is a love letter to YouTube cooking channels.

We wanted to emulate and sincerely imitate some of the best YouTube channels had to offer but with a TET twist on it. Iconic Vietnamese Lunar New Year dishes all make an appearance in this video, with an emphasis on homey flavours and textures.

We decided to make this video, because we wanted to bring some type of food related items to our virtual event. Food stalls have always been an integral part of our festival and this is our way of bringing that experience right into your home. We do hope you enjoy recreating these dishes at home and that you’ll master these by the Lunar New Year.

Filming this was a long but rewarding task, as it was the first video to be produced, edited and polished in December. Getting everything ready was a new experience for the team. We got to really see professional lighting set-ups and camera rigs transform an ordinary home into a proper film production set.

Given how much little experience we had, we were relying heavily on the capable shoulders of James Huynh, a film-maker with several years of experience in the industry to carry us through.

The video turned out beautifully well, and we hope you enjoy it as much as we did making it.

You can’t spell TET without food - trust me, I’ve tried. The biggest lunar calendar event of the year would be a cold and lifeless ordeal if not for the warm embrace that food provides. My earliest memory of TET were all the strange foods that went on the family altar for Cúng. My mother told me that the most unique part about food during TET is that not only do you cook to feed the living, but also for those that are no longer with us.

In this video, I wanted to show you a few of the dishes that my family has made for Cúng at every TET for as long as I can remember. Stylistically this is a tribute to Andrew Rea’s Binging with Babish whom I admire for his brilliant Youtube content but more importantly this is a homage to my mother who taught me how to cook; and who showed me that Vietnamese gastronomy is all about cooking with feeling and taste rather than a precise recipe.

I am going against all the doctrines of my mother and have tried to provide some form of measurements in the instructions. I hope everyone enjoys the video as much as I did trying to make it and I hope that if you actually do try and cook this - that it turns out tasting great! - Albert Le

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